The #1 solution for all your newsletter stress, mess and unrest.

Support when you're overwhelmed.

Advice when you're second-guessing.

An outside opinion when you need one.

Newsletters are hard! You and your team are overwhelmed and there's never enough time, resource or specific expertise to keep things running smoothly. It's time to change that.

Claim your spot

Get on the launch waitlist to lock in early pricing.

I offer 1-to-1 help to B2B founders and teams who need less stress, more growth, and reliable revenue from their newsletters.

Think of me like your newsletter co-pilot. When things get chaotic at the pointy end, I'm right there to take the pressure off you and your team.

What clients say

Real founders, real newsletters, real results from working together — one-to-one.

"Juliet ran my letter for over 18 months. During that time, she doubled the open rates and increased sponsorship revenue by 1,900%. If that doesn't convince you to give this service a try, then nothing will!"

Travis Jamison

Investing.io, Smash Digital

"Her insights and advice are gold. We've learned more in 2 calls with Juliet than we would have stumbling around on our own for 6 months. Juliet's expertise saved us time and money. I highly recommend reaching out to her if you want results."

Mark Whitman

MAW Holdings

"Juliet overdelivered on the report, which really cut to the chase on what we could do to improve our newsletter. This was a combination of small things we had embarrassingly missed, and tactical advice for ongoing improvements. Definitely recommend her service."

Dom Wells

CEO, Onfolio Holdings (Nasdaq: ONFO)

Your newsletter co-pilot: expert help when you need it

I've spent the past 7+ years writing, growing, and monetizing newsletters that have sold for 6 and 7 figures. Well-known names across investing, finance, tech, SEO, SaaS, and marketing trusted me to help build and publish newsletters that achieved results like these:

107%+

Increase in open rates

357%+

Boost in click-through rates

243%+

Revenue growth

What you get

Two things, done properly. No packages, no upsells, no tiers of "support."

One 60-minute call every month

A dedicated strategy session on your newsletter — content, growth, monetization, whatever's pressing that month.

Daily async access

A private space where you have direct access to me. Reach out via chat, email, or video whenever something comes up.

You can bring anything to our sessions: strategy questions, content decisions, layout reviews, growth problems, email sequence feedback, signup page critiques, monetization ideas.

This is for you if…

Six situations I see over and over again. If any of these sound familiar, let's talk.

You're building a list but you're unsure what to write about.

How do you take your knowledge and expertise and package it so readers are excited to hear (and buy!) from you?

I've done this for B2B clients in a variety of niches, but you'll get advice that works for your specific newsletter.

Your list growth is a rollercoaster.

What if you could add the right type of subscribers to your newsletter every week?

I'll show you exactly how to compound growth by doing 3 easy things I learned the hard way (after trying 50 things that failed).

You get few replies or clicks.

If your readers don't click or write back, the problem isn't always them.

I'll tell you what's killing your engagement and what to swap in. It's usually not more content.

Your signup page doesn't convert.

Visitors land on your signup page and then… leave. A non-converting signup page cancels out all the effort you put into growing your list.

I'll review your page and tell you what makes people hesitate. We'll fix that.

You get zero engagement on your welcome sequences.

Your welcome sequence is the most-read email you'll ever send, and its power is underestimated.

If your new subs go cold fast, you're probably underselling yourself. I'll show you how to get them to say, "I need to keep reading this."

Your offers aren't making money.

You've built a list and you publish consistently, but leads and sales are slower than a wet week.

This is never a list-size problem, but a trust, timing, or framing problem. I've reviewed 100s of B2B newsletters, so I can quickly spot where the disconnect lies.

Who am I?

A direct line to my B2B newsletter experience.

Juliet Lyall

Your Newsletter Co-Pilot

Hi, I'm Juliet.

Few B2B businesses have the luxury of a dedicated expert on hand to help run their newsletter.

I designed this advisory to fill the gap. The reason no other consultant or agency wants to offer this type of service is because it's tailored, personal, and it won't scale. I'm okay with that!

When you work with me, you're not paying for information. 90% of that is already in blogs, YouTube videos, and courses. You're paying for:

Faster growth I help you avoid months of mistakes and frustration.

Confidence You'll know exactly what to do next. No more confusing advice or second-guessing your decisions.

Expertise I've worked on dozens of B2B newsletters. I know what works, what's tired, and how your letter compares to your competitors'.

I'm keeping this small on purpose because I want you to feel like you have a genuine co-pilot at your side. If this is what you're looking for, I'd love to work together.

Now, go smash that waitlist button!

— Juliet Lyall

What's my investment?

One flat annual fee covers everything — calls, async support, strategy, growth, monetization advice, the lot.

Right now, I'll be your newsletter co-pilot for $15 / day

Because time is finite, and you get my full attention, I'm only opening this up to 15 founders. Grab a spot at the waitlist price because it will never be cheaper than this.

First 5 spots

Fast Lane

$5,500

per year

Spots 6–10

Middle Lane

$6,500

per year

Last 5 spots

Scenic Route

$7,500

per year

You get 12 months of unlimited access and support for less than a couple of SaaS subscriptions. Payment plans available (3-month minimum).

What are you waiting for?

Drop your name on the form to claim your spot. No commitment. Waitlist only — you'll hear from me when a spot opens.